Protection des données et cookies


Enztalhotel GmbH is responsible for the processing of your personal data on our website. You can find our contact data at Imprint.

We take the protection of your personal data very seriously. We treat your personal data as confidential and in line with statutory data protection regulations as well as this Data Protection Declaration.

Your data will not be forwarded to other recipients without your express consent.

Cookies

Google Analytics

This website uses Google Analytics, a web analysis service of Google Inc, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA (“Google”) on the legal basis of overriding legitimate interest (analysis of website use). We have concluded an agreement with Google on commissioned data processing for this purpose.

When our website is accessed, a connection is established with Google servers via software and data is submitted to Google servers partly situated in the USA. Google Analytics also uses cookies to store information about the website user and to analyse use of the website by website users.

This website uses the feature “enabling of IP anonymisation”. As a result, your IP address will first be shortened by Google in member countries of the European Union or in other States party to the Agreement on the European Economic Area. The full IP address is only transmitted to a Google server in the USA and shortened there in exceptional cases.

According to the statements of Google, Google will use the data collected to analyse use of the website, to compile reports on website activities and to render other services associated with website and Internet use.

Google may also transfer this information to third parties provided that it is prescribed by law or insofar as third parties process this data on behalf of Google.

Detailed information about the handling of user data at Google Analytics can be found in the Data Protection Declaration of Google or Google Analytics.

Disabling Google Analytics

Google Ads

This website uses Google Ads. Ads is an online advertising program from Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States ("Google").

As part of Google Ads, we use so-called conversion tracking. When you click on an ad served by Google, a conversion tracking cookie is set. Cookies are small text files that your internet browser stores on your computer. These cookies expire after 30 days and are not used for personal identification of the user. Should the user visit certain pages of the website and the cookie has not yet expired, Google and the website can tell that the user clicked on the ad and proceeded to that page.

Each Google Ads advertiser has a different cookie. Thus, cookies cannot be tracked using the website of an Ads advertiser. The information obtained using the conversion cookie is used to create conversion statistics for the Ads advertisers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, advertisers do not obtain any information that can be used to personally identify users. If you do not want to participate in tracking, you can opt-out of this by easily disabling the Google Conversion Tracking cookie by changing your browser settings. In doing so, you will not be included in the conversion tracking statistics.

Conversion cookies are stored based on Art. 6 (1) (f) DSGVO. The website operator has a legitimate interest in analyzing user behavior to optimize both its website and its advertising.

For more information about Google Ads and Google Conversion Tracking, see the Google Privacy Policy: policies.google.com/privacy

You can configure your browser to inform you about the use of cookies so that you can decide on a case-by-case basis whether to accept or reject a cookie. Alternatively, your browser can be configured to automatically accept cookies under certain conditions or to always reject them, or to automatically delete cookies when closing your browser. Disabling cookies may limit the functionality of this website.

Google Analytics Remarketing

Our websites use the features of Google Analytics Remarketing combined with the cross-device capabilities of Google Ads and DoubleClick. This service is provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.

This feature makes it possible to link target audiences for promotional marketing created with Google Analytics Remarketing to the cross-device capabilities of Google Ads and Google DoubleClick. This allows advertising to be displayed based on your personal interests, identified based on your previous usage and surfing behavior on one device (e.g. your mobile phone), on other devices (such as a tablet or computer).

Once you have given your consent, Google will associate your web and app browsing history with your Google Account for this purpose. That way, any device that signs in to your Google Account can use the same personalized promotional messaging.

To support this feature, Google Analytics collects Google-authenticated IDs of users that are temporarily linked to our Google Analytics data to define and create audiences for cross-device ad promotion.

You can permanently opt out of cross-device remarketing/targeting by turning off personalized advertising in your Google Account; follow this link: www.google.com/settings/ads/onweb/

The aggregation of the data collected in your Google Account data is based solely on your consent, which you may give or withdraw from Google per Art. 6 (1) (a) DSGVO. For data collection operations not merged into your Google Account (for example, because you do not have a Google Account or have objected to the merge), the collection of data is based on Art. 6 (1) (f) DSGVO. The website operator has a legitimate interest in analyzing anonymous user behavior for promotional purposes.

For more information and the Google Privacy Policy, go to: policies.google.com/technologies/ads

OpenStreetMap

We use geo-data display provided by open-source map service provider 'OpenStreetMaps' (also known as 'OSM'), operated by the company OpenStreetMap Foundation, 132 Maney Hill Road, Sutton Coldfield, West Midlands, B72 1JU, United Kingdom. OSM is also used to provide an interactive map on our website, which shoes you how to find us and access us. This service makes it possible for us to display our website appropriately, with map material being loaded to an external serve. For display, the following data will be transferred to the OSM server: those of our Internet pages that you have visited and the IP address of your end device. The legal basis for processing your details is based on the 'OSM' data, found in Art. 6 Para. 1 sentence 1, letter f) GDPR (legitimate interests for data processing). Legitimate interests are a result of our need to provide a relevant representation of our online offer and to ensure it is easy to find information on our homepage at the places listed.

More information on how user data is processed can be found at the OSM data protection statement at: wiki.osmfoundation.org/wiki/Privacy_Policy

Forms

Contact/Inquiry

Once the form has been sent, the above data is processed by the accountable Data Protection Body Enztalhotel, Freudenstädter Straße 67, 75337 Enzklösterle, Germany, info@enztalhotel.de for the purpose of processing your request on the basis of your consent granted by sending the form. The data is further processed for the purpose of direct advertising, which is consistent with the original purpose of processing, on the same legal basis until objected to.
There is no legal or contractual obligation to provide personal data. Not providing personal data simply means that you cannot send your request and we cannot process it.

You have the right to withdraw your consent at any time by means of written notification, without the lawfulness of the processing carried out on the basis of the consent before the time of withdrawal being affected.

You have the right to object to your personal data being used for the purpose of direct advertising at any time by means of written notification. In the event of objection, your personal data will no longer be processed for the purpose of direct advertising.

You have the right to access, correct, delete and restrict the processing and to the transferability of your personal data as well as the right to submit a complaint to the regulatory body.

HolidayCheck

Web widgets of HolidayCheck AG Bahnweg 8 CH-8598 Bottighofen Switzerland are integrated on our website. Web widgets are small programs that are integrated into the website and that display information from other websites.

The content that is displayed on our website (reviews, recommendation rate) is always called up to date from the HolidayCheck servers. For this to technically work, data must be exchanged between the two servers involved. This includes the date and time of the visit; the page from which the call is made; the internet protocol address (IP address) used; the browser type and version, device type, operating system and similar technical information.

The legal basis is our legitimate interest in accordance with point (f) of Article 6(1) GDPR. By provision of these services, we supply up-to-date and correct contents on our website. The processed data only serve to provide the content or transmit data that you provide when you place an evaluation directly on our website. They will not be processed any differently in particular not in order to analyze user behavior.

The above data are not stored by us within the context of this processing. We use Google Fonts in order to be able to design the widgets. For this, your internet protocol address will be transmitted to the Google servers in the USA. The EU-US Privacy Shield serves as a safeguard in accordance with Article 45 GDPR. The legal basis is our legitimate interest in accordance with point (f) of Article 6(1) GDPR. We ensure consistent reproduction of the widgets with this use. For information on data processing by HolidayCheck AG, see the data protection statement on page www.holidaycheck.de/datenschutz/.

Order data processing by INCERT eTourismus GmbH & Co KG

Based on a special agreement pertaining to the processing of personal data, your data will be collected and processed on our instruction by the company INCERT eTourismus GmbH & Co KG, Leonfeldner Strasse 328, 4040 Linz as part of the procedure for order data processing in accordance with Art 28 of the GDPR regulations and in line with all the applicable legal specifications. As a processor of order data and for the purposes of providing support measures, the company Incert eTourismus has access to your data but is only permitted to use this to provide support measures and not for its own purposes.

YouTube

Our website uses plugins from YouTube, which is operated by Google. The operator of the pages is YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

If you visit one of our pages featuring a YouTube plugin, a connection to the YouTube servers is established. Here the YouTube server is informed about which of our pages you have visited.

If you're logged in to your YouTube account, YouTube allows you to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.

YouTube is used to help make our website appealing. This constitutes a justified interest pursuant to Art. 6 (1) (f) GDPR.

Further information about handling user data, can be found in the data protection declaration of YouTube under https://policies.google.com/privacy?hl=en_GB.

ADDITIVE+ LANDINGPAGE - Online Marketing and Landing Pages

Beside our website we do also operate optimized landing pages for means of hotel online marketing. To process your request, reservation, order, activation, registration or the transmission of other contact forms on our website as well as to save and store your data we use cloud services, CRM systems and software provided by ADDITIVE Srl, 39011 Lana (BZ), Italy (“ADDITIVE”), our partner in the field of hotel digital marketing. The adequate level of data protection is based on data processing agreements with the respective company. 

Our landing pages use Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics enables website operators to analyse the user behavior of the visitors. The information about the user behavior is transmitted to and stored by Google on its servers.

Your IP address is collected but immediately anonymised (for example by deleting the last 8 bits). As a result the geolocation data is less accurate.

You can prevent the data collection connected to your use of our online services through cookies and the processing of this data by Google, by installing the browser-plugin available at the following link:

https://chrome.google.com/webstore/detail/google-analytics-opt-out/fllaojicojecljbmefodhfapmkghcbnh

ADDITIVE has an insight into data gathered through Google Analytics. This data will be used only to analyse the use of our websites and to evaluate our marketing and distribution strategies.

Our website and landing pages also use functions provided by ADDITIVE for the multi-channel monitoring of the use of our websites as well as marketing and distribution strategies like landing pages, newsletter and social media presence. Information about your visits and submitted forms on our websites are also transmitted to ADDITIVE in order to evaluate and optimize our marketing and sales measures.

The data processing takes place in accordance with the requirements of art. 6 para. 1 lit f (legitimate interests) of the GDPR.

Our objective in accordance with the GDPR (legitimate interests) is the improvement of our products and services and our web presence through the analysis of the use of our website as well as marketing and distribution strategies. 

Our website and our landing pages also use remarketing functions provided by Google Inc. (“Google”) and by Meta Platforms Inc. (“Meta”). Therefore, Meta and Google will know that you have visited our website. This way visitors of our website and of our landing pages will find ads adapted to their interests on Google’s advertising platforms and on the social media platforms Facebook and Instagram.

The data processing takes place in accordance with the requirements of art. 6 para. 1 lit a (consent) of the GDPR.

When you visit our landing pages a banner will inform you about the use of cookies for remarketing functions. If you continue using the website or click on the respective button you consent to the use of cookies. You can deny your consent anytime, by visiting the page containing the cookie information and denying the use in the banner that will be displayed.

ADDITIVE+ MARKETING AUTOMATION - Direct Marketing

In order to increase customer loyalty and to sell our services and additional services we use hotel online marketing software provided by ADDITIVE Srl, 39011 Lana (BZ), Italy (“ADDITIVE”) within the field of hotel marketing automation.

Therefore your data, which we gather and process in connection with your request, reservation, order, activation, registration or the transmission of other contact forms on our website, will be analysed and used to provide you with automatically generated offers for our services and additional services. Through the use of these services and systems your data will be processed and stored, at least in part, also outside of the EU or the EEC. The adequate level of data protection is based on data processing agreements. 

You can deny the use of your data for this purpose anytime by clicking on the “unsubscribe” link in the respective message. 

The data processing takes place in accordance with the requirements of art. 6 para. 1 lit f (legitimate interests) of the GDPR.

Our objective in accordance with the GDPR (legitimate interests) is the prevention of competitive disadvantages, the increase in brand awareness and the maximisation of our economic success through an optimal use of the acquired contacts.

ADDITIVE+ NEWSLETTER

On our website you have the possibility to subscribe to our newsletter. For the subscription we need your email address and your consent to receive our newsletter through ADDITIVE, our provider for hotel e mail marketing. To provide you with relevant information we also gather and process voluntary information concerning interests, name, date of birth and country/region of origin  in our hotel newsletter tool.

After signing up for our newsletter you will receive an email containing a link to confirm the subscription.

Your subscription can be cancelled any time by clicking on the cancellation link in the respective newsletter.

To process your subscriptions and to send our newsletters we use software provided by ADDITIVE Srl, 39011 Lana (BZ), Italy (“ADDITIVE”). Through the use of these services and systems your data will be processed and stored, at least in part, also outside of the EU or the EEC. The adequate level of data protection is based on data processing agreements. 

Your rights

You have the right to access, correct, delete and restrict the processing of personal data as well as the right to data transferability.

You have the right to withdraw any consent granted for the processing of your personal data. The lawfulness of personal data processing until consent is withdrawn shall not be affected by the withdrawal.

You have the right to object to your personal data being processed for the purpose of direct advertising. In the event of objection, your personal data will no longer be processed for the purpose of direct advertising.

In addition, you have the right to submit a complaint to the regulatory body.